Sprints

What are the XDW Sprints?

Well, put simply these are immersive three-day sprints following design principles to frame the challenges, explore opportunities and work collaboratively with tech, destinations and industry to prototype innovative solutions.

1
7 June
2
8 June
3
9 June

1. The Macro Shift in Tourism

This overarching theme looks at the macro shift in tourism that has taken place since 2020, where tourism suffered a total collapse and has since learnt to become more agile, adapt to changes faster and is gradually starting to understand the long-term shift in consumer psyche.

Take a look at the sub-themes that will be covered within these category.

1A. Hyper Immersive Digital Brand Development
1B. Destination Experiences in Meta

2. Digital Destination Stewardship

Putting big data to work has been a goal for a number of years throughout the industry, but how can we make sense of the many technologies, touchpoints and data sources we can put to our disposal? How can we work to make tourism more accessible, equitable, competitive and sustainable with a data and tech-first approach?

Take a look at the sub-themes that will be covered within these category.

2A. Becoming a Smart Destination
2B. Pushing Proximity Data Further

3. Visitor Experience Development

How can we work to make tourism an activity which contributes to the net benefit of everybody involved? We'll be focusing on experience development and looking at how to use innovation to develop layers within the destination experience, adding richness and depth to the experience benefiting visitors, locals and the wider cultural offering.

Take a look at the sub-themes that will be covered within these category.

3A. Transforming Cultural & Heritage Experiences
3B. Niche Themes, Festivals and Pop-Up Experiences

4. Sustainable Innovation:

With sustainability representing such an essential component of any future development, we'll be exploring the role that innovation plays in identifying solutions and pathways through the wider transformation process.  From setting and carrying-out a vision, through to working at the grass routes supply chain, these Sprints will have everybody thinking about the future.

Take a look at the sub-themes that will be covered within these category.

4A. Shaping Innovation around Sustainable Development Goals
4B. Sustainable Business Innovation