Wiebke Nadzeika is the Co-Founder of OneGuide, the first travel guide app offering selected travel recommendations, innovative audio guides and mixed reality content. Before starting OneGuide Wiebke Nadzeika established and managed the video unit at the publishing house Gruner + Jahr in Hamburg.
During this discussion, we will be exploring how we can use AR to build immersive and interactive city guides. Can AR add a new perspective to a city? Can we walk through a destination with a digital lens that lets you explore history, culture and a way of living at a particular destination? How can we enhance the real world travel experience with a touch of augmented reality?