Wendy Weijdema is responsible for creating actionable insights for MarketingOost and the province of Overijssel. She is an experienced strategist and quick to see the value of changes in society for destination management. She likes to experiment with data to make sure better decisions are made to create better destinations faster.
Are digital travel assistants elevating the personalised experience during travel? Are the suggestions from digital travel assistants actually shaping travellers' decisions? We will discover how chatbots and voice assistants are becoming digital travel advisors. We will be looking at interesting research that explores the concept of how personal digital travel assistants can influence the user behaviour and support travellers to have a better experience while travelling.