speaker
Manager Corporate Communication and Digital Development
Visit Stockholm
In 2020 he started a position at the City of Stockholm to lead the digital transformation at Visit Stockholm with a culture and human centered perspective on digitalization. The main areas of competence are within marketing, communication and leadership. In latter years also developed as an experienced Digital Strategist, educated at Hyper Island. The combination of competence has turned out valuable. In 2020 the assignement focused on developing new digital services toward a consumer market launched in 2021. This year Visit Stockholm launches a new set up aiming the international B2B target groups as part of the digital ecosystem.
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In this session, we'll look at a number of hand-picked projects which are focused on place-based innovation. We'll start things off with a keynote from Giannis Giatas, Content Marketing Manager at Marketing Greece. He will help us understand more about their "How to Athens" project and campaign, which encourages visitors to discover the city's untapped neighbourhoods and hidden gems to highlight its culture from a new perspective. Tomas Andersson, Manager of Corporate Communication at Visit Stockholm, will also join this session to tell us about how they're involving locals and shifting towards a more holistic view of the city, which responds to the needs of different target groups. They will both be joined by Chiara Loos, Brand and Marketing Manager at Helsinki Partners who, through a fireside chat, will help us uncover the keys of driving innovation. Join us as we look at change from the highly conceptual to the rarely seen under-the-hood improvements.
