Founder & CEO
Digital Tourism Think Tank
The Digital Tourism Think Tank was developed by Nick, who is widely considered as one of the world’s leading experts on digital trends and transformation in the field of tourism.
With two decades of experience, there is hardly any DMO that Nick has not advised. He has been personally behind change for so many DMOs and continues to drive the conversation around industry trends today.
Nick continues to grow and develop the #DTTT, helping it to evolve beyond digital to tackle existential topics, such as sustainable leadership. He also continues to speak at leading industry conferences on the biggest trends impacting the industry, as well as working on exciting projects and initiatives, together with public sector organisations who want to change the leisure economy for good.
Data is becoming increasingly central to tourism strategies, both for destinations and for businesses. During this workshop, we'll be exploring how we can take our strategies to the next level by ideating how we can bring in different types of data and maximise their potential.
In this design-led workshop, we'll be ideating how place-based innovation can be fostered and furthered in our destinations, putting into action everything we'll be learning from the speakers in the session before. We'll be working with this key topic to spur economic development in destinations, focusing on how innovation can be considered from a point of view which merges in-destination experiences and brand image.
Time to prototype solutions! During this workshop, we will be putting design methods to work in order to redefine how digital service could look in the tourism industry in the future. What might customer experiences look like in 2050 in light of technological advances?
During this ideation workshop, we'll collectively work towards redefining how destinations can be transformed to ensure that everyone's needs are considered and incorporated into the destination's future vision by applying design methods.