Cape Town Tourism
Nadia is a Broadcast Media and Tourism Specialist, with a penchant for storytelling. She has lent her expertise to more than 50 brands, and is currently writing her thesis in Marketing Under Disruptive Conditions. Nadia is passionate about data-driven innovation, leveraging digital media and social networks to build dynamic innovation ecologies that are remaking how we think about destination marketing.
During this talk, we will be discovering how gamification can set travellers into an immersive, fast-paced, interactive adventure to explore the rich culture of a destination. Can gamification be the new tool to engage the travellers with the destination? Can interactive games replace videos and images as an engaging and immersive communication tool? We will be learning how to develop an interactive consumer journey for travellers with gamification.