Being in love with marketing for the Travel Industry Lucho Pérez joined VisitBenidorm in 2013. He created all the social media network and the online marketing strategic plan for one of the main mediterranean resort, Benidorm. Intrigued with the new travel trends and helping the mediterranean coastal resort to become a Smart-Destination and well positioned in the minds of young tourists seeking for discover wonderful destinations such as Benidorm.
During this discussion, we will be gaining an insight on how destinations are experimenting with digital technologies and using it as a competitive advantage to attract travellers. How can we exploit the latest digital trends to influence the consumers' perception of the destination? How can the process of becoming a smart destination create an impact on the destination's image and the community? What are the factors that accelerate the process of becoming a smart destination? How can small DMO teams demonstrate significant impact?