speaker
Head of Digital Development
Visit Finland
Kaisa is an experienced, energetic and self-driven digital development, travel industry and B2B sales professional. She enjoys looking at the big picture and putting together concrete strategies and roadmaps together with the stakeholders. When there is a strategy in place it is time to execute it. She is all about getting things moving and staying focused on the agreed goals. Digital opportunities, strategic approach and future horizons excite her. She is especially interested in the ways digitalisation can support sustainability and always keeps her eyes open for new opportunities and partnerships.
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We'll hear from tourism senior leaders about their experiences driving change through transformation. The session will kick off with a keynote from Kaisa Kosonen, Head of Digital Development at Visit Finland. She'll tell us more about how the pandemic enabled the digital transformation of the industry, with a strong focus on technology and sustainability, to drive change and ensure the destination becomes more resilient. She'll be joined by Wendy Weijdema, Strategy, Research and Innovation Manager at MarketingOost, for a fireside chat where we'll make links between the importance of having data, and understanding it, but also ensuring collaboration and communication between the different levels in destinations to achieve results and true transformation. Joan-Carles Cambrils, Deputy Director at Fundació Visit València, will also share a city perspective of destination transformation and talk about their experience as the 2022 European Capital of Smart Tourism. Explore what it takes to create a holistic transformation process, looking at these destinations' promotion, collaboration and strategies.
