Tourism in Skåne
Josefine has worked within tourism and marketing for 7+ years at Tourism in Skåne. As Head of Nature tourism Josefine leads a variety of projects connected to sustainability and human centred design, such as the innovation camp: Project Footprints. She and her team will use Project Footprints as a case for discussion on innovation and destination management.
What happens when you actively put in place human centred design methods to move the needle in a different direction and shape solutions designed to directly address the needs of the different communities who play a role in tourism - whilst also considering environmental and business priorities in shaping a sustainable destination. We'll be hearing about destinations who have done just this and take the opportunity to explore how we can create more room for observational research, create more diverse perspectives when informing our strategies and prototyping new ideas in order to pursue a mission of relentless reinvention.