Destination Marketing Strategist
Isabel is a tourism strategist. With her company Sherpa's Stories she helps cities, regions, islands, and countries get ready for the future and to do marketing in the era we live in. Isabel has worked with many destinations helping them to set goals and achieve goals in a continuously changing environment.
She is seen as a progressive thinker and industry expert in destination marketing and is renowned for her thorough knowledge and experience in the field of future-proof tourism strategies, digital transformation & innovation.
Passionate about travelling, she shares her vast experiences on her travel Instagram @IsabelMosk
With the arrival of OpenAI and big announcements from the likes of Google's LaMDA, DeepMind and many others in the pipeline, we'll be dedicating a major part of XDW to exploring the potential - or potential disruption - of AI in our Industry.
The first DTTT debate on this topic will invite Digital and Marketing Leaders from across the sector to explore and share their views, thoughts and experiences in this highly interactive exploratory session divided into three parts.
Experts, panellists and the audience will be invited to imagine 'how might we use AI to...' as we explore current challenges in tourism, from the digital team's focus on marketing and competitiveness to strategic aims such as growing the value of tourism.
Industry Leaders will show how they got on, from drafting editorial content to designing new creatives for your next campaign, or perhaps even solving an existential challenge. This part of the session will be fun, highly interactive and certainly very playful.
We'll kick off the afternoon by taking a look at what's happening right now in the landscape of Artificial Intelligence, especially looking at generative AI. Join us to get your inspiration flowing for a highly interactive afternoon.