During this session, we will be exploring the power of Social XR. How can destination & tourism businesses engage travellers with interactive XR communications? We will also be having a thought provoking session on how XR could be integrated with other digital technologies to develop an interesting visitor journey. Can we have a virtual personal assistant with XR providing us with personalised travel suggestions? Can XR travel assistants act as personal butlers to provide travel updates? Can there be a virtual travel assistant that takes us around a destination to provide us with a local's perspective of a destination?