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Fireside Chat

Reimagining the 30 Second Ad to Break Through the Clutter

1:00 pm
June 7, 2022
Design Offices: Schanzenstraße
Session Description

During this talk, we will be discovering how gamification can set travellers into an immersive, fast-paced, interactive adventure to explore the rich culture of a destination. Can gamification be the new tool to engage the travellers with the destination? Can interactive games replace videos and images as an engaging and immersive communication tool? We will be learning how to develop an interactive consumer journey for travellers with gamification.