Fireside Chat

Pop-up Festivals, Fringe Culture and the Urban Festival

1:30 pm
June 7, 2022
Design Offices: Schanzenstraße
Session Description

In the urban environment, pop-up experiences can have a transformative impact on the wider destination, whilst also creating a vibrant visitor economy addressing sustainability through culture, art and interpretation. In this session, hear from three unique perspectives who have led the pop-up events scene in Cologne and have worked first-hand to transform the urban experience through creativity and innovation.