We will be starting the day with registration and welcome coffee at Lanzadera. The participants will check in with our team at the registration desk confirming their participation while enjoying morning coffee.

In this session, Nick Hall and Ana Balaguer Sánchez, from the Digital Tourism Think Tank, will take you through everything you can expect from XDW, getting an overview of the programme, interactive workshops and networking opportunities.

We'll hear from tourism senior leaders about their experiences driving change through transformation. The session will kick off with a keynote from Kaisa Kosonen, Head of Digital Development at Visit Finland. She'll tell us more about how the pandemic enabled the digital transformation of the industry, with a strong focus on technology and sustainability, to drive change and ensure the destination becomes more resilient. She'll be joined by Wendy Weijdema, Strategy, Research and Innovation Manager at MarketingOost, for a fireside chat where we'll make links between the importance of having data, and understanding it, but also ensuring collaboration and communication between the different levels in destinations to achieve results and true transformation. Joan-Carles Cambrils, Deputy Director at Fundació Visit València, will also share a city perspective of destination transformation and talk about their experience as the 2022 European Capital of Smart Tourism. Explore what it takes to create a holistic transformation process, looking at these destinations' promotion, collaboration and strategies.

During this ideation workshop, we'll collectively work towards redefining how destinations can be transformed to ensure that everyone's needs are considered and incorporated into the destination's future vision by applying design methods.

In this session, we'll look at a number of hand-picked projects which are focused on place-based innovation. We'll start things off with a keynote from Giannis Giatas, Content Marketing Manager at Marketing Greece. He will help us understand more about their "How to Athens" project and campaign, which encourages visitors to discover the city's untapped neighbourhoods and hidden gems to highlight its culture from a new perspective. Tomas Andersson, Manager of Corporate Communication at Visit Stockholm, will also join this session to tell us about how they're involving locals and shifting towards a more holistic view of the city, which responds to the needs of different target groups. They will both be joined by Chiara Loos, Brand and Marketing Manager at Helsinki Partners who, through a fireside chat, will help us uncover the keys of driving innovation. Join us as we look at change from the highly conceptual to the rarely seen under-the-hood improvements.

In this design-led workshop, we'll be ideating how place-based innovation can be fostered and furthered in our destinations, putting into action everything we'll be learning from the speakers in the session before. We'll be working with this key topic to spur economic development in destinations, focusing on how innovation can be considered from a point of view which merges in-destination experiences and brand image.

Are we promoting places to visitors, or are we shaping experiences which speak for themselves? This session looks at projects which combine tech, data and user experiences to transform the lived experience of actually being there. Ave Pill, Head of Tourism Digitalisation at the Estonian Tourist Board, will be giving us insights into their industry programme on service design and digitalisation, which is helping develop new tourism services and attract more visitors to the destination. Küllike Tint, Manager of Archaeological Collection at Tallinn City Museum, will also share her experiences of bringing history to life through Guidio.eu audio guides and service design for presenting cultural heritage. They'll be joined by Chiara Loos, Brand and Marketing Manager at Helsinki Partners, who will tell us more about the keys to attracting talent to destinations, something they have repeatedly demonstrated excellence in, with campaigns such as the "Helsinki Freedom, Home-delivered”, but also tell about the destination’s learnings on Digital Service Design through projects like “Virtual Helsinki” or “Think Sustainably”.

Time to prototype solutions! During this workshop, we will be putting design methods to work in order to redefine how digital service could look in the tourism industry in the future. What might customer experiences look like in 2050 in light of technological advances?

We'll deep dive into the perspectives of destinations investing in new data-led initiatives, from collaborative data programmes to business intelligence. This session will explore the many questions which remain unanswered from destinations embarking on this journey thanks to the perspectives of Wendy Weijdema, Strategy, Research and Innovation Manager at MarketingOost, and Brian Harte, Head of Customer Engagement & E-Marketing at Tourism Ireland. Wendy will be telling us everything about MarketingOost's data strategy, the importance of being data-driven and the challenges faced by destinations when trying to involve different stakeholders and their needs in this process - sharing with us the keys to achieving results from their experience and learnings. Brian will help us understand the relevance of data within our organisations and how it can power technological solutions.

Data is becoming increasingly central to tourism strategies, both for destinations and for businesses. During this workshop, we'll be exploring how we can take our strategies to the next level by ideating how we can bring in different types of data and maximise their potential.

Kick-off TNW València the right way with our sponsor ZEUS! Join us for our Opening Party on Wednesday, March 29 from 19:00-22:00 at Zeus València for some drinks and bites. Don't miss out on our opening ceremony at 19:30! Meet the other attendees and start networking early. See you there!

Signup: https://tnw.to/openingVLC

Join us during the first day of TNW València at the challenge wall, a central area of this co-located event where we'll be tackling some of the challenges faced by the tourism industry by ideating solutions. Meet entrepreneurs, tourism experts and investors while you network and let ideas flow!

The moment is now for Spanish tech startups. What public/private cooperation is needed to take the ecosystem to the next level? How will the newly announced Startup Law further evolve the Spanish tech ecosystem to increase investment activity, attract talent and position startups for success?

Discover a new perspective on the importance of ports to Europe, by looking at how Port of Antwerp-Bruges is leading the way in digital innovation, energy transition, and circular economy through the deployment of cutting-edge technologies such as drones, automated ships, digital twins and more.

Why has Europe so far struggled to create globally competitive software companies? And how can we change that? Join Phill Robinson (previously COO of Salesforce, CEO of EXACT, CEO of Isis) as he explores how we can foster a competitive software ecosystem in Europe that can take on the powerhouses coming out of Silicon Valley!

Discover how VMware has achieved an advanced development success rate of 80% in bringing disruptive technologies to market. Chris will share proven organic innovation best practices spanning not just product and technology but also to customer and partner alignment, and go-to-market.

In response to its extreme vulnerability to climate change, Spain in 2017 became the first EU country to target net zero as a tool for international expansion and attracting investment. Furthermore, its tourism industry, which represents 11.7% of GDP, has announced sustainability objectives it hopes to meet by 2030. How are travel & tourism businesses harnessing green tech to meet these ambitious aims, and can they also help boost the bottom line? What can the rest of southern Europe learn from Spain’s progress so far?

With the arrival of OpenAI and big announcements from the likes of Google's LaMDA, DeepMind and many others in the pipeline, we'll be dedicating a major part of XDW to exploring the potential - or potential disruption - of AI in our Industry.

The first DTTT debate on this topic will invite Digital and Marketing Leaders from across the sector to explore and share their views, thoughts and experiences in this highly interactive exploratory session divided into three parts.

We'll kick off the afternoon by taking a look at what's happening right now in the landscape of Artificial Intelligence, especially looking at generative AI. Join us to get your inspiration flowing for a highly interactive afternoon.

Experts, panellists and the audience will be invited to imagine 'how might we use AI to...' as we explore current challenges in tourism, from the digital team's focus on marketing and competitiveness to strategic aims such as growing the value of tourism.

Industry Leaders will show how they got on, from drafting editorial content to designing new creatives for your next campaign, or perhaps even solving an existential challenge. This part of the session will be fun, highly interactive and certainly very playful.

It's all about going forward. Find out what's new and on the horizon in mobility with Marcus, managing director of BMW i Ventures, leading CVC in mobility with over 100 investments.

Join us for an exclusive networking event, bringing together top investors, industry leaders, and decision-makers from around the world to explore opportunities and learn why València is the Mediterranean Tech Gem. Meet and mingle in one of València's top locations with prime views, amazing music, and excellent food and drinks.

Signup: https://tnw.to/InvestVLC

What is venture clienting and how does it create opportunities for startups to grow with a leading player like Bosch. What does Bosch look for in a startup? Learn how ow to validate your solution and scale with Bosch. A must-attend for startups looking to drive innovation and growth through strategic partnerships.

This invite-only roundtable will bring together sustainability leaders to foster better working methods, sustainability-specific knowledge sharing and collaborative initiatives for the benefit of participating members. There will be space to explore the many questions being asked - to thrash out first-hand experiences, opinions, considerations and ideas in an honest exchange of alternate perspectives - where ideas and solutions are developed through facilitated design sessions.

Join us for a thought-provoking session about how our digital environments and “pop culture” influence our choices more than we know. Are we really free to like what we want to like? Or has our taste been hijacked by technology? It’s time for brands to return our sense of taste to its rightful owner.

Join global and leading energy corporate investors, BP Ventures, EDP, and Iberdrola, as they discuss the benefits of competing corporates co-investing in future-changing startups. Learn all about the startup ecosystem's role in driving corporate innovation forward.

Join an enlightening conversation with Katica and Janneke as they explore the importance of inclusion, equality, and equity in driving innovation forward. From tackling the digital divide to reducing city pollution and addressing workforce shortages, discover how we can close the innovation gap.

Discover how sustainability will continue to shape the future of mobility. In this talk, Juan and David will dive into the challenges of low-emission zones and the need for technological adaptation to reduce the number of cars in cities and create more space for people. Join us to explore the role of tech in decarbonising transport and making sustainable options more accessible to individuals and companies.

Discover how Google is helping nonprofits deepen their impact by leveraging the power of technology. In this talk, Jen will share examples from her work that showcase how technology is being harnessed to help nonprofits and civic entities find new approaches to solve some of humanity’s biggest challenges.

Explore the common challenges that can hinder the success of corporate innovation programs. Learn how to navigate the obstacles and unlock the full potential of your organization's innovation efforts. Hear all about the highs and lows for corporate innovation and investment.

How do we strike the balance between privacy rights & the potential for data to enhance our lives? How do data supply chains affect innovation? And how can we empower consumers to take ownership of their data? Join Marie to explore how we can democratize data collection for the greater good.

End TNW València with a bang at our Closing Party. Join us on Friday, March 31 from 16:30-20:00 on our VIP boat located right next to the conference grounds. We've already got a DJ, so get ready to dance the night away!

Signup: https://tnw.to/closingVLC