Shape Destination
Experiences
A five-day gathering, exploring the major shifts in tourism. Immerse yourself in a transformative design experience, on the key themes defining future visitor experiences.

Spend five days with destination pros, innovators, designers and engineers.
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It's time to re-design tourism.
EXPLORE
06 - 07 June 2022
The Urban Shift
Immerse yourself in the destination experience. XDW invites you to a unique interactive programme to get warmed up, start the flow of ideas and boost your creativity ahead of the main summit. Â
CONNECT
08 June 2022
Design Summit
The main summit is all about making connections - between ideas and people. Join a programme of inspiring talks, creating space to explore the urban shift and the meta shift in an interactive, immersive and inspirational environment. The Design Summit is all about big thinking and even bigger idea generation to boost the experience economy.
CREATE
9 June 2022
The Meta Shift
In the second part of the programme, it's time to create space to move ideas into prototypes. Guided by a team of intriguing experts from the world of gaming, XR, engineering, design and of course tourism, sessions are designed to inspire new ideas, explore opportunities and create rapid prototypes around conceptual digitally immersive visitor experiences.
REFLECT
10 June 2022
Friday's open programme gets you to go out into the destination and explore themes which help you to think about the meta shift and opportunities in the wider destination. With a programme of technical visits, this is an opportunity to see some of the themes in action and build on ideas in context.
XDW 2022 Partners






Sign-up today with great value tickets
Don't miss your opportunity to fully immerse yourself in XDW. Whether you're coming as yourself or with a team, sign-up early to get the best possible experience. With great value tickets open to all, benefit from a rich line-up of fireside talks and sessions in-between a rich programme of design-led collaborative ideation offering a chance to deep-dive on themes, trends and technology.