6-10 june 2022 | COLogne

Shape Destination
Experiences

A five-day gathering, exploring the major shifts in tourism. Immerse yourself in a transformative design experience, on the key themes defining future visitor experiences.

Spend five days with destination pros, innovators, designers and engineers.
‍
It's time to re-design tourism.

Watch the 2022 Recap

Have a look at everything we did at X. Design Week 2022! Five days which included in-destination experiences to discover new developments through technology, Design Thinking workshops to solve some of the most pressing challenges of the industry and talks from some of the destinations leading the transformation of tourism and its experiences.

EXPLORE

06 - 07 June 2022

The Urban Shift

Immerse yourself in the destination experience. XDW invites you to a unique interactive programme to get warmed up, start the flow of ideas and boost your creativity ahead of the main summit.  

1

CONNECT

08 June 2022

Design Summit

The main summit is all about making connections - between ideas and people. Join a programme of inspiring talks, creating space to explore the urban shift and the meta shift in an interactive, immersive and inspirational environment. The Design Summit is all about big thinking and even bigger idea generation to boost the experience economy.

Workshop

Rapid Ideation Session: AI in Tourism

16:30
Fireside Chat

Sparks of Various Appearances of XR and its Potential for New Approaches in Tourism

11:15
Network

Lunch

12:00
Check out the full programme
2

CREATE

9 June 2022

The Meta Shift

In the second part of the programme, it's time to create space to move ideas into prototypes. Guided by a team of intriguing experts from the world of gaming, XR, engineering, design and of course tourism, sessions are designed to inspire new ideas, explore opportunities and create rapid prototypes around conceptual digitally immersive visitor experiences.

Check out the full programme
3

REFLECT

10 June 2022

Friday's open programme gets you to go out into the destination and explore themes which help you to think about the meta shift and opportunities in the wider destination. With a programme of technical visits, this is an opportunity to see some of the themes in action and build on ideas in context.

4
Check out the full programme
venues

Design Offices

We're proud to have teamed up with Design Offices, an innovative local partner who are radically rethinking the way we work. What better setting for XDW than a total reframing of work and play. With this aligned vision, we'll be breaking with tradition and creating an incredible collaborative space to connect, find inspiration, discuss and explore ideas - not forgetting a little time for co-working.

venues

XDW Central

At the core of XDW is XDW Central. An agile and fluid space which will become the central hub of ideas throughout the week. This multifunctional space will become the main stage of talks and keynotes, but also a fluid space for quick stand-up idea sprints and team huddles. Grab a seat, perch on a bench, stand and think or walk and talk, central is designed to keep your creativity alive.

Photo of Design Office Co-working Space
venues

XDW Lounge

This is where ideas meet productivity. Step aside from the main sessions, talks and conversations and plug-in to thrash out your ideas. A functional co-working space, uniquely setup and designed for XDW to help you foster ideas in huddles, get down to rapid brainstorms, or step-out for essential calls, e-mails or a little remote working.

venues

XDW Work Lab & Studios

On the fringes of XDW you'll find lots of creative spaces to meet and work in small teams or join fascinating workshops led by partners. Throughout the week there will be lots going on and you'll be sure to keep finding inspiration in the range of spaces we put at your disposal.

EXPLORE
CONNECT
CREATE
REFLECT
EXPLORE
CONNECT
CREATE
REFLECT
EXPLORE
CONNECT
CREATE
REFLECT

Covid-19 Protocol

Working to keep you safe

XDW 2022 Partners

HOST PARTNERS
an initiative of
co-funded by
DESTINATION PARTNERS

Visit Dusseldorf

Visit Düsseldorf’s mission is to promote Düsseldorf as a vibrant tourism destination nationally and internationally, focussing on the city’s contemporary art scene and music history.

Find out more

Cologne Tourist Board

The Cologne Tourist Board is the city of Cologne’s destination management organization, making it the first port of call for international travel and event planners, business travelers and leisure visitors.

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Ruhr Tourism

The mission of Ruhr Tourismus GmbH (RTG) is to develop an independent regional tourism profile and to promote the bundling of product development, marketing and sales to raise the profile of the Ruhr Metropolis as a new and modern tourist destination.

Find out more
VENUE PARTNERS

Design Offices

Design Offices is the leading provider of corporate coworking and serviced offices for agile work and innovation. Its locations are spread around Germany with about 40 sites in 15 cities and roundabout 173,000 sq m surface area.

Find out more
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Header photo by ©Tourismus NRW e.V.  - Johannes Höhn
Brought to you by the Digital Tourism Think Tank in partnership with urbanana
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