6-10 june 2022 | COLogne

Shape Destination
Experiences

A five-day gathering, exploring the major shifts in tourism. Immerse yourself in a transformative design experience, on the key themes defining future visitor experiences.

Spend five days with destination pros, innovators, designers and engineers.
‍
It's time to re-design tourism.

EXPLORE

06 - 07 June 2022

The Urban Shift

Immerse yourself in the destination experience. XDW invites you to a unique interactive programme to get warmed up, start the flow of ideas and boost your creativity ahead of the main summit.

Welcome to XDW 2022

Social Evening

Creating Unique Urban Discovery Trails

1

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CONNECT

08 June 2022

Design Summit

The main summit is all about making connections - between ideas and people. Join a programme of inspiring talks, creating space to explore the urban shift and the meta shift in an interactive, immersive and inspirational environment. The Design Summit is all about big thinking and even bigger idea generation to boost the experience economy.

Rapid Ideation Session: Exploring Emerging Technologies

Lunch

Reading Travellers' Mind with AI

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2

CREATE

9 June 2022

The Meta Shift

In the second part of the programme, it's time to create space to move ideas into prototypes. Guided by a team of intriguing experts from the world of gaming, XR, engineering, design and of course tourism, sessions are designed to inspire new ideas, explore opportunities and create rapid prototypes around conceptual digitally immersive visitor experiences.

Registration & Welcome Coffee

DAOs and NFTs - Everything Considered

Prototyping Theme: Visitor Experience Development

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3

REFLECT

10 June 2022

Friday's open programme gets you to go out into the destination and explore themes which help you to think about the meta shift and opportunities in the wider destination. With a programme of technical visits, this is an opportunity to see some of the themes in action and build on ideas in context.

XDW Co-Working

Hackathon

4

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venues

Design Offices

We're proud to have teamed up with Design Offices, an innovative local partner who are radically rethinking the way we work. What better setting for XDW than a total reframing of work and play. With this aligned vision, we'll be breaking with tradition and creating an incredible collaborative space to connect, find inspiration, discuss and explore ideas - not forgetting a little time for co-working.

venues

XDW Central

At the core of XDW is XDW Central. An agile and fluid space which will become the central hub of ideas throughout the week. This multifunctional space will become the main stage of talks and keynotes, but also a fluid space for quick stand-up idea sprints and team huddles. Grab a seat, perch on a bench, stand and think or walk and talk, central is designed to keep your creativity alive.

Photo of Design Office Co-working Space

venues

XDW Lounge

This is where ideas meet productivity. Step aside from the main sessions, talks and conversations and plug-in to thrash out your ideas. A functional co-working space, uniquely setup and designed for XDW to help you foster ideas in huddles, get down to rapid brainstorms, or step-out for essential calls, e-mails or a little remote working.

venues

XDW Work Lab & Studios

On the fringes of XDW you'll find lots of creative spaces to meet and work in small teams or join fascinating workshops led by partners. Throughout the week there will be lots going on and you'll be sure to keep finding inspiration in the range of spaces we put at your disposal.

EXPLORE

CONNECT

CREATE

REFLECT

EXPLORE

CONNECT

CREATE

REFLECT

EXPLORE

CONNECT

CREATE

REFLECT

Covid-19 Protocol

Working to keep you safe

XDW 2022 Partners

HOST PARTNERS

an initiative of

co-funded by

DESTINATION PARTNERS

Visit Dusseldorf

Visit Düsseldorf’s mission is to promote Düsseldorf as a vibrant tourism destination nationally and internationally, focussing on the city’s contemporary art scene and music history.

Cologne Tourist Board

The Cologne Tourist Board is the city of Cologne’s destination management organization, making it the first port of call for international travel and event planners, business travelers and leisure visitors.

Ruhr Tourism

The mission of Ruhr Tourismus GmbH (RTG) is to develop an independent regional tourism profile and to promote the bundling of product development, marketing and sales to raise the profile of the Ruhr Metropolis as a new and modern tourist destination.

VENUE PARTNERS

Design Offices

Design Offices is the leading provider of corporate coworking and serviced offices for agile work and innovation. Its locations are spread around Germany with about 40 sites in 15 cities and roundabout 173,000 sq m surface area.

Sign-up today with great value tickets

Don't miss your opportunity to fully immerse yourself in XDW. Whether you're coming as yourself or with a team, sign-up early to get the best possible experience. With great value tickets open to all, benefit from a rich line-up of fireside talks and sessions in-between a rich programme of design-led collaborative ideation offering a chance to deep-dive on themes, trends and technology.

Standard Ticket

The best all-rounder ticket to attend XDW 2022. This will give you access to:

Access to 3 Days (Tues-Thurs)

Access to Social Evenings

Self-guided Activity Programme (Mon - Fri)

Buy ticket €595

Cohort Ticket (5 pax)

Bring a team of 5 colleagues or partners* and enjoy XDW 2022 together for 10% less.

Access to 3 Days (Tues-Thurs)

Access to Social Evenings

Self-guided Activity Programme (Mon - Fri)

Buy ticket €2,675

Destination Members

As a DTTT Destination Member you get free online access or 50% off a standard ticket with:

Access to 3 Days (Tues -Thurs)

Access to Social Evenings

Self-guided Activity Programme (Mon - Fri)

Register for free online access

or get an in-person ticket for €295

Corporate Members

As a DTTT Corporate Member you get a free online access or 20% off the standard ticket plus two additional social evenings.

Access to 3 Days

Access to Social Evenings

Self-guided Activity Programme (Mon - Fri)

Register for free online access

or get an in-person ticket for €585

Am I eligible for membership discount?

Industry Ticket

The Industry Ticket is exclusively reserved for DTTT Evolve member's industry.

Access to 3 Days (Tues -Thurs)

Self-guided Programme (Monday and Friday)

Buy a ticket for €195

Online urbanana Guest Ticket

The Online Standard Ticket gives participants online access to:

Access to 3 Days (Tues -Thurs) - only keynotes and interviews

Behind-the-scenes of workshop sessions

Register for free with guest code

In-person urbanana Guest Ticket

This ticket is limited to urbanana partners and will give you in-person access to:

Access to 1 to 3 Days (Tues -Thurs) choose which days you can attend

Access to Social Evenings

Self-guided Activity Programme (Mon - Fri)

You can enter your coupon code to get either 50% or 100% off your ticket.

Get your in-person ticket

Online Standard Ticket

The Online Standard Ticket gives participants online access to:

Access to 3 Days (Tues -Thurs) - only keynotes and interviews

Behind-the-scenes of workshop sessions

Buy a ticket for €150